Week 10 EOC: Promotion Without Discounting

When we as a company promote, we expect to get other peoples attention. My strategy in getting other people's attention is by promoting good customer service, good price ranges, and social media. Customer service is important in any industry because without customers, businesses cannot exist. As a business, we should provide an unforgettable and positive atmosphere for those we serve. We can create that memorable experience by catering to individuals directly, because we know as a company that we cannot tend to every single customer. Use strategies that do not result in making cash, but result in creating a lasting relationship. Good price ranges is another way to grasp the attention of a customer, not discounts. By promoting discounts, you will attract a negative clientele that will only show interest in your business if you offer those discounts at certain times. It is not wise for businesses to look forward to holiday weekends, or special events that offer discounts. We should strive for everyday to be a money-making day. Promoting with social media can be very promising. Computers are the trend nowadays and people get quick, easy information through their social networking sites. As a business, we should have links on commonly visited sites and have special key words that will easily pop up when customers are using search engines. Any business can spend a thousand dollars on advertisements but what is more important is to contact customers on a personal note, eye contact and a firm handshake will suffice.

EOC Week 9: Three Great Mission Statements

From the three mission statements I have read from my classmates were all pretty good. I felt Abreana's mission statement was very friendly and clearly stated what target audience she wanted to cater to. I feel that she should of given more detail to the various products that her business was to offer to her audience. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs." pg 40 
Katie's mission statement, she chose her quotes very carefully and it defined what kind of coffee shop she wanted to bring to her targeted audience. "Difficulties arise in developing a product or brand that will satisfy all consumers." pg 187.
I felt Jose's mission statement needed more to it. His purpose is clearly defined to reach out to his targeted audience personally by incorporating fans love of football. Now he needs to answer these questions. "What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely.”

Week 8 EOC: Creative Content

The creative content that I will incorporate in the development of my bar will be a radio broadcast of  upcoming opening events and flyers that will be sent electronically and posted locally at nearby hotspots like shopping malls, restaurants, and college campuses. My radio broadcast will be on popular Las Vegas radio stations and I will explain to the hosts and listeners about my idea for this new development for the younger audience. The poster will be an original design by me and I will use the pictures of the warehouse in the background. Another option is, I will create a 3-dimensional layout of the club and use that on my flyers as well.

Implementation Evaluation Control

The way our customers evaluate us is very important to us at "All Skate." We realize that we cannot cater and impress every single customer. Our goal is to give excellent customer service and our management team will observe our employees and give monthly evaluations. They way we distribute and promote "All Skate" will determine the outcome of our success rate when we open, and if we should continue with our strategies or not. We will make sure that customers have the opportunity to give their personal evaluations of their experience at "All Skate."The customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. pg 14

The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumers make buying decisions on their own; sometimes they turn to friends, online reviews, or salespeople for buying advice. pg 154

Price

Snacks

Cheese/crakers

Peanuts                    $2

Cashews

Pistachios 

Small Entrees

Wings [hot, mild, honey barbeque]/fries

Mozzorella Sticks                                          $12

Shrimp Cocktails

Salads[caesar, house, fruit]  

Drinks

Premium Alcohol    $12

Beer                         2 for $3

Daquris                    $12

Specialty Drinks      $12

Coca Cola Beverages [Dr. Pepper, Sprite, etc] $3

Rentals/Fee entry one price

Wednesdays             $10

Friday-Sunday         2 for $20

The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31

 price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. pg 275

Distribution

We will distribute our information to our target customers through social media, and neighboring businesses that will hand out our flyers to returning/visiting customers. Social media will definitely be our biggest distributor. Our flyers "All Skate" will show on everyone's margin where most ads are presented. You can always count on "word of mouth," which is why handing out our flyers physically to our neighborhoods can be beneficial, and talking amongst our friends. We are a new business so buying huge advertisements isn't quite possible so we feel it is important that we distribute our information to our target audience personally.  The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31

By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position.pg 262

Promotion

When we as a company promote, we expect to get other peoples attention. "All Skate's" strategy in getting other people's attention is by promoting good customer service, good price ranges, and social media. Customer service is important in any industry because without customers, businesses cannot exist. As a business, we should provide an unforgettable and positive atmosphere for those we serve. We can create that memorable experience by catering to individuals directly, because we know as a company that we cannot tend to every single customer. Use strategies that do not result in making cash, but result in creating a lasting relationship. Good price ranges is another way to grasp the attention of a customer, not discounts. By promoting discounts, you will attract a negative clientele that will only show interest in your business if you offer those discounts at certain times. It is not wise for businesses to look forward to holiday weekends, or special events that offer discounts. We should strive for everyday to be a money-making day. Promoting with social media can be very promising. Computers are the trend nowadays and people get quick, easy information through their social networking sites. As a business, we should have links on commonly visited sites and have special key words that will easily pop up when customers are using search engines. Any business can spend a thousand dollars on advertisements but what is more important is to contact customers on a personal note, eye contact and a firm handshake will suffice.

The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31