Week 10 EOC: Promotion Without Discounting

When we as a company promote, we expect to get other peoples attention. My strategy in getting other people's attention is by promoting good customer service, good price ranges, and social media. Customer service is important in any industry because without customers, businesses cannot exist. As a business, we should provide an unforgettable and positive atmosphere for those we serve. We can create that memorable experience by catering to individuals directly, because we know as a company that we cannot tend to every single customer. Use strategies that do not result in making cash, but result in creating a lasting relationship. Good price ranges is another way to grasp the attention of a customer, not discounts. By promoting discounts, you will attract a negative clientele that will only show interest in your business if you offer those discounts at certain times. It is not wise for businesses to look forward to holiday weekends, or special events that offer discounts. We should strive for everyday to be a money-making day. Promoting with social media can be very promising. Computers are the trend nowadays and people get quick, easy information through their social networking sites. As a business, we should have links on commonly visited sites and have special key words that will easily pop up when customers are using search engines. Any business can spend a thousand dollars on advertisements but what is more important is to contact customers on a personal note, eye contact and a firm handshake will suffice.

EOC Week 9: Three Great Mission Statements

From the three mission statements I have read from my classmates were all pretty good. I felt Abreana's mission statement was very friendly and clearly stated what target audience she wanted to cater to. I feel that she should of given more detail to the various products that her business was to offer to her audience. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs." pg 40 
Katie's mission statement, she chose her quotes very carefully and it defined what kind of coffee shop she wanted to bring to her targeted audience. "Difficulties arise in developing a product or brand that will satisfy all consumers." pg 187.
I felt Jose's mission statement needed more to it. His purpose is clearly defined to reach out to his targeted audience personally by incorporating fans love of football. Now he needs to answer these questions. "What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely.”