EOC Week 9: Three Great Mission Statements

From the three mission statements I have read from my classmates were all pretty good. I felt Abreana's mission statement was very friendly and clearly stated what target audience she wanted to cater to. I feel that she should of given more detail to the various products that her business was to offer to her audience. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs." pg 40 
Katie's mission statement, she chose her quotes very carefully and it defined what kind of coffee shop she wanted to bring to her targeted audience. "Difficulties arise in developing a product or brand that will satisfy all consumers." pg 187.
I felt Jose's mission statement needed more to it. His purpose is clearly defined to reach out to his targeted audience personally by incorporating fans love of football. Now he needs to answer these questions. "What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely.”