Distribution

We will distribute our information to our target customers through social media, and neighboring businesses that will hand out our flyers to returning/visiting customers. Social media will definitely be our biggest distributor. Our flyers "All Skate" will show on everyone's margin where most ads are presented. You can always count on "word of mouth," which is why handing out our flyers physically to our neighborhoods can be beneficial, and talking amongst our friends. We are a new business so buying huge advertisements isn't quite possible so we feel it is important that we distribute our information to our target audience personally.  The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31

By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position.pg 262