Price

Snacks

Cheese/crakers

Peanuts                    $2

Cashews

Pistachios 

Small Entrees

Wings [hot, mild, honey barbeque]/fries

Mozzorella Sticks                                          $12

Shrimp Cocktails

Salads[caesar, house, fruit]  

Drinks

Premium Alcohol    $12

Beer                         2 for $3

Daquris                    $12

Specialty Drinks      $12

Coca Cola Beverages [Dr. Pepper, Sprite, etc] $3

Rentals/Fee entry one price

Wednesdays             $10

Friday-Sunday         2 for $20

The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31

 price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. pg 275