Promotion

When we as a company promote, we expect to get other peoples attention. "All Skate's" strategy in getting other people's attention is by promoting good customer service, good price ranges, and social media. Customer service is important in any industry because without customers, businesses cannot exist. As a business, we should provide an unforgettable and positive atmosphere for those we serve. We can create that memorable experience by catering to individuals directly, because we know as a company that we cannot tend to every single customer. Use strategies that do not result in making cash, but result in creating a lasting relationship. Good price ranges is another way to grasp the attention of a customer, not discounts. By promoting discounts, you will attract a negative clientele that will only show interest in your business if you offer those discounts at certain times. It is not wise for businesses to look forward to holiday weekends, or special events that offer discounts. We should strive for everyday to be a money-making day. Promoting with social media can be very promising. Computers are the trend nowadays and people get quick, easy information through their social networking sites. As a business, we should have links on commonly visited sites and have special key words that will easily pop up when customers are using search engines. Any business can spend a thousand dollars on advertisements but what is more important is to contact customers on a personal note, eye contact and a firm handshake will suffice.

The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31