Wednesday, January 23, 2013

Week 2 EOC: Boston Consulting Group- Video Games


The videogame industry has finally been hit with challenges in the market place. People want games to have easy access, easy set ups, mobile and CHEAP. Cheap is the word that reasons with the sudden downturn of the video game market. A friendly and convincing CNN article sums up the big industry’s decline with just a few sentences and then continues into a boring description of where you can find FREE online games. “Sick of paying $50 to $60 for a video game? Well, you're in luck. There are thousands of free games online. Although none is as epic or technically advanced as the games you'd get with a PC, PlayStation or Xbox, it's hard to argue with free.” http://articles.cnn.com/2010-06-25/tech/free.games.steinberg_1_family-friendly-games-free-games-gaming-consoles?_s=PM:TECH
It does not surprise me to see Apple’s IPhone OS devastating the video game industry with amazing FREE apps, which means, yes, cheap online games, and its’ easy-to-use touch screen makes it innovative and fun for even the simplest of consumers.  Now consider the Boston Consulting Group (BCG) approach, which will claim that the IOS is a star. Even though Apple products are growing rapidly in the market and are highly invested in, they will run into glitches like many of their IPhone users.
A few problems that users encounter:
·      “A number of people reported a rattling noise coming from inside their new iPhone 5 when lightly shaken.”
·      “The camera on the iPhone is supposed to be the best yet, but many users have reported a strange purple glare. “
·      “Reports of the iPhone ’s anodized aluminum casing getting scratched and scuffed very easily started to emerge quite quickly after the launch.”
·      “A few complaints have come in that the iPhone 5 touchscreen is randomly dropping touch input when a finger is dragged forwards and backwards diagonally across the display.”
 http://www.digitaltrends.com/mobile/iphone-5-problems-what-users-complain-about-the-most/#ixzz2Ipitg3fT
The video game consoles like XBOX and PlayStation are considered cashcows to the market place, they make money to keep the company afloat.  PlayStation and Wii consoles are unfortunately in the doghouse bringing in only so much money to keep their name in peoples mouths. Dogs must be cautious about being soon considered as question marks in the market place. Question marks are either going to be booted out or kept within the company to be developed into a star. The video game industry nor Apple are perfect but they both must develop strategies that will catch the attention of the market that will keep the company thriving for years to come.

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