Week 3 EOC: My Demographics

As a child of a baby-boomer, I have inherited some qualities from this generation. I have learned the value of hard work and what it means to save your money early rather than later. Growing up with digital technology has somewhat been a challenge for me. Writing on paper, reading books, and communicating with human beings face to face are qualities that I've preferred.  "The post–World War II baby boom produced 78 million baby boomers, born between 1946 and 1964. Over the years, the baby boomers have been one of the most powerful forces shaping the marketing environment. The youngest boomers are now in their mid forties; the oldest are entering their sixties and approaching retirement age. The maturing boomers are rethinking the purpose and value of their work, responsibilities, and relationships." (pg 71)I try not to make technology a "way of life" (pg74) because I know that I will become attached and not be able to think or work independently. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” (pg 74) One thing I do agree with 100% is that I do love to shop. I love to buy anything that catches my eye or a new technology that will help me in some way in the future. “This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market.”