Wednesday, February 27, 2013

Product

The main product that we as a business have focused on is the alcoholic beverages. we will offer a wide variety of vodkas, beers, rums, tequilas, and cognacs for our broad clientele.
Premium:
Grey Goose [Le Citron, L'Orange, La Poire Pear]
Ketel One                              
UV [Green, Raspberry]
Smirnoff [Apple, Citrus]
Sky Vodka [Melon, Berry, Vanilla]
Rum:
Bacardi [Gold, Coconut, Peach red, Limon]
Tequila:
Jose Cuervo
Patron
Cognac:
Remy Martin
Hennessey
Beer:
Miller Lite
Corona
Budlight
Great Lakes
Heineken
Coca Cola Products [Non-Alcoholic]
Dasani Water
Powerade
Vitamin Water
Sprite
Minute-Maid Lemonade
CokeZero
Dr. Pepper  
The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers. Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering. pg 31

Product Development is developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering. pg 251
 

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