Objective

"All Skate" has made the objective as a company to provide a enticing, fun experience that combines music, dance, and social gatherings all into one nightclub. This is a nightclub that will attract a youthful, yet mature audience and as a bar/restaurant; we will serve easy food entrees, premium alcoholic beverages, and our exceptional customer service. It is most important that we give our customers an unforgettable experience and become embedded within the community. "All Skate" is a very huge company with many employees and in order to make our business successful we need to set/accomplish goals, and follow all company guidelines in order to maintain stability.
The major functional departments in each unit—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives. pg 47

The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. pg MP7